quality
Genetech Case Study
Background
Genentech is a founder of the biotechnology industry, using strategic human genetic information to discover, develop, commercialize and manufacture biotherapeutics that address significant untapped medical needs.
Concept
Genentech contacted Six Degrees Marketing during its peak season to source quality items for its Compliance Training Department that would have a lasting impression. Six Degrees had partnered with Genentech for numerous past projects and knew that the company would like name-brand items such as a North Face jacket and Cross writing instrument. Genentech was so thrilled with the product that it added an umbrella and chocolate bar to make the package complete.
Success
Genentech continues to send new teams to Six Degrees Marketing to order jackets and a myriad of other products that fulfill its specific needs. When a job is a done beyond expectations, word travels fast.