Innovation
Google Case Study
Background
Google is widely recognized as the world’s largest search engine with a commitment to unlocking technological potential by providing innovative products and services through easy-to-use free service that returns results in a fraction of a second.
Concept
Google asked Six Degrees Marketing to search for products that would invigorate its current logo merchandise. Working with various groups within Google’s organization, Six Degrees has continuously supplied innovative items that compliment the company’s unique motto. Google Checkout was in need of promoting its fast shopping capabilities; Six Degrees answered the call with a playful metal mini desktop shopping cart. Google Enterprise now has very hip Timbuk2 messenger bags for their clients and Google Blogger has tattoos and knit scarves to adorn their users.
Success
The Google items have been such a success that Six Degrees Marketing has continued to provide other innovative items such as customized cowboy hats, ear bud headphones, cactus margarita glasses and a connoisseur wine gift set to name a few.